Why Hello Latinas?

Because where there are women,
there is power, there are dreams and there are paths

The voice of
a latina
generation

Catalina Robayo has over 15 years of experience in television as a host and has turned her career into a mission:

To amplify the voices of Latina women around the world.

From the cameras
to the heart of
the community

From entrepreneurship to empowerment, she creates a space where real experiences become collective inspiration.

She doesn’t interview, she

Connects

Uplifts

Transforms

Connections that
open paths

Thanks to her vision and talent for networking, she has created real opportunities for thousands of women.

Her goal is clear

To help you see your worth and build the path you deserve.

Sustainability, health
& conscious living

Catalina lives
what she preaches.

An environmental activist, advocate for healthy eating, and promoter of holistic well-being, she blends her personal life with her leadership.

She believes that true success lies in aligning professional achievement with personal and planetary care.

Being a mom,
being a leader,
being herself

Her motherhood is a symbol of her strength, sensitivity, and her vision of a fairer world — one where women don’t have to choose between family and ambition.

At Hello Latinas, she reminds you:
Yes, you can do it all, but not alone.

3 catchie questions
to get to know her better

A routine you can’t go without?

Deep breathing, gratitude… and a green juice.

What superpower would you like to have?

To multiply myself so I can be part of all the projects I’m passionate about.

What advice would you give your 20-year-old self?

Don’t take yourself too seriously, everything passes, and the best is yet to come!

Quote that
represents her

“There’s nothing more powerful than a woman who recognizes the potential in other women without losing her own.” – Catalina Robayo

She doesn’t interview

Instagram

Podcast

Marketing with a mission and
a global mindset

María Robayo is a natural-born strategist. With over 20 years of experience leading global campaigns, she now channels that expertise as co-founder of Hello Latinas, helping position Latina women as leaders and changemakers in their industries.

Education that scales
entrepreneurship

María designs transformational learning experiences that create impact from day one.

Her mission is clear:

To democratize knowledge and make it
accessible to every woman.

A community
that celebrates your success

Hello Latinas is more than a platform, it’s a tribe.
And María is the heart that inspires members to

Believe

and make it happen.

Female innovation
in the digital era

María bridges the knowledge of the future with the real needs of today. For her, digital transformation must include all women and in Spanish.

She believes that true success lies in aligning professional achievement with personal and planetary care.

Mother, mentor
& Woman
in motion

As a single mother of two girls, María blends vulnerability and vision to lead with authenticity.

3 catchie questions
to get to know her better

A mantra you repeat before a big challenge?

I have everything I need to make it happen. LET'S GO!

Your guilty pleasure?

Listening to reggaeton while building brand strategies. LOL!

A woman who inspires you?

My daughters — they remind me every day that love is the best strategy and that love CAN DO IT ALL.

Quote that
represents her

“Some days you build, other days you survive. Both are okay.” – María Robayo

Instagram

Podcast